Proverbs also have nine lives: The use of proverbs in advertising

Proverbs are a social product and are part of the linguistic competence of the speakers of a language. They contain and transmit cultural elements of languages. Moreover, proverbs are firmly anchored in the languages’ historical heritage. Both the linguistic and cultural data contained in proverbs...

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Bibliographic Details
Main Author: Cristina Tejedor Martínez
Format: Article
Language:English
Published: Universitat Autònoma de Barcelona; Departament de Filologia Espanyola 2024-12-01
Series:Fraseolex
Subjects:
Online Access:https://revistes.uab.cat/fraseolex/article/view/77
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