Analysis of Price, Taste, and Service Quality on Purchase Decisions for Bandrek Drink in Rantauprapat

In the business world, competition is an absolute must for every business actor, therefore, business actors need to design the right strategy to attract buyers to buy the products offered. Price, taste and quality of service of a product are some of the factors that influence consumer decisions to...

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Bibliographic Details
Main Authors: Nurintan Asyiah Siregar, M. Ali Al Ihsan, Marlina Siregar
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/5650
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