Optimizing New Product Development in The Hijab Industry: A House of Risk Analysis on Marketing and Design Process
XYZ Company, a Micro, Small, and Medium Enterprise (MSME) based in Yogyakarta, specializes in producing hijabs but faces challenges in maintaining customer interest due to a misalignment between product designs and consumer preferences. To address this, the company actively engages in new product de...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Negeri Sultan Syarif Kasim
2024-04-01
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| Series: | Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri |
| Online Access: | https://ejournal.uin-suska.ac.id/index.php/jti/article/view/28883 |
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