YOUNG CONSUMERS AS GROUP BUYING SERVICES’ CUSTOMERS
Currently, young consumers are becoming important participants in the market process. It is a consequence of the fact that they have an increasing impact on buying decisions undertaken by the family as well as they have an increasing individual purchasing power resulting from financial resources at...
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1330 |
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