Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums

Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums

The purpose of this study was to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop treasure music albums. This research uses a quantitative approach combined with descriptive statistics. The number of research s...

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Bibliographic Details
Main Authors: Christivany Christivany, Dedi Iskamto
Format: Article
Language:English
Published: Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta 2024-02-01
Series:Jurnal Nuansa Akademik
Subjects:
social media marketing
brand loyalty
purchase decisions
Online Access:https://jurnal.ucy.ac.id/index.php/nuansaakademik/article/view/2190
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