Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums
The purpose of this study was to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop treasure music albums. This research uses a quantitative approach combined with descriptive statistics. The number of research s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta
2024-02-01
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| Series: | Jurnal Nuansa Akademik |
| Subjects: | |
| Online Access: | https://jurnal.ucy.ac.id/index.php/nuansaakademik/article/view/2190 |
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