When AI Becomes a Shopping Advisor: A Study on the Impact of Generative AI Review on Consumer Purchase Decision
With the swift advancement of artificial intelligence technology, generative AI reviews, as a novel form of online evaluation, are increasingly capturing consumers’ attention, thereby infusing innovation into the traditional online review paradigm. This technology, grounded in big data and sophistic...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251357671 |
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