Shopping for others: how does inconsistency in online reviews affect purchase intentions differently?
IntroductionThe product reviews on e-commerce platforms often exhibit inconsistencies in consumer opinions. This raises the question: when consumers purchase products for others, do they place greater importance on inconsistent online reviews? To address this issue, this study explores the impact of...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1579545/full |
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