Explaining and Analyzing the Effect of Brand Value Components on Medical Tourism Development: A Case Study of Ahvaz Metropolis

AbstractDestinations are locations that individuals choose for specific experiences influenced by their perceptions of unique attractions. Consequently, it is feasible to create a brand for these destinations using strategic programming methods. When tourists are faced with a choice between a brande...

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Bibliographic Details
Main Author:	Majid Goodarzi
Format:	Article
Language:	fas
Published:	University of Isfahan 2025-06-01
Series:	برنامه ریزی فضایی
Subjects:	brand value medical tourism structural equations ahvaz metropolis
Online Access:	https://sppl.ui.ac.ir/article_29384_21fc2e344238f802bb4565a4c64f7110.pdf
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