Explaining and Analyzing the Effect of Brand Value Components on Medical Tourism Development: A Case Study of Ahvaz Metropolis
AbstractDestinations are locations that individuals choose for specific experiences influenced by their perceptions of unique attractions. Consequently, it is feasible to create a brand for these destinations using strategic programming methods. When tourists are faced with a choice between a brande...
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| Main Author: | |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2025-06-01
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| Series: | برنامه ریزی فضایی |
| Subjects: | |
| Online Access: | https://sppl.ui.ac.ir/article_29384_21fc2e344238f802bb4565a4c64f7110.pdf |
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