Mitigating Online Risk Through Trust: A TPB Approach
In the growing digital economy, online shopping presents inherent risks, especially post-pandemic, making consumer trust a critical factor. The Theory of Planned Behavior (TPB) offers a framework for understanding these dynamics and their impact on consumer behaviour. This study explores how trust m...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2025-02-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://ecojoin.org/index.php/EJM/article/view/2111 |
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