Communication Strategy of Private University's PR Practitioners to Attract Students' Interest in Time of Covid-19 Pandemic

Public relations practitioners from private universities have a strategic role in formulating and implementing creative and innovative communication programs through the use of technology and new media, especially in the time of the Covid-19 pandemic like today. This study aims to map the performanc...

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Bibliographic Details
Main Authors: Riza Hernawati, Maya Amalia Oesman Palapah, Tri Nur Aini Noviar
Format: Article
Language:English
Published: Universitas Islam Bandung 2022-07-01
Series:MediaTor
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/9518
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