Promotion of Territorial Product in Territorial Marketing
The promotion of the territorial product is aimed at increasing the attractiveness of the territory as a place of residence or activity. The purpose of this article is to plan and organize the promotion of a territorial product in territorial marketing and determine its role in shaping the attractiv...
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| Main Author: | O.V. Yakushevska |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2024-04-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/300329 |
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