Promotion of Territorial Product in Territorial Marketing

The promotion of the territorial product is aimed at increasing the attractiveness of the territory as a place of residence or activity. The purpose of this article is to plan and organize the promotion of a territorial product in territorial marketing and determine its role in shaping the attractiv...

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Bibliographic Details
Main Author: O.V. Yakushevska
Format: Article
Language:English
Published: Zhytomyr Polytechnic State University 2024-04-01
Series:Економіка, управління та адміністрування
Subjects:
Online Access:http://ema.ztu.edu.ua/article/view/300329
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