Ethics and neuromarketing 2015–2025: the lost opportunity
Purpose – This paper aims to examine the past decade of the relationship between ethics and neuromarketing. While neuromarketing is increasingly used in an ever-greater area of applications, the discussion around ethics is infrequently discussed. Design/methodology/approach – The expectation was tha...
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-06-01
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| Series: | Journal of Ethics in Entrepreneurship and Technology |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JEET-03-2025-0011/full/pdf |
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