Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market
The study seeks to investigate the impact of brand image on consumer choice of branded products in Nigeria automobile market, focusing on (belief, assessment and satisfaction) of measuring brand image. A sample of 400 respondents was selected using convenience sampling method in Surulere Local Gover...
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| Format: | Article |
| Language: | deu |
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Taras Shevchenko National University of Kyiv
2019-06-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2019/10/204-28-34.pdf |
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| _version_ | 1849696878519648256 |
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| author | P. Ladipo O. Akeke |
| author_facet | P. Ladipo O. Akeke |
| author_sort | P. Ladipo |
| collection | DOAJ |
| description | The study seeks to investigate the impact of brand image on consumer choice of branded products in Nigeria automobile market, focusing on (belief, assessment and satisfaction) of measuring brand image. A sample of 400 respondents was selected using convenience sampling method in Surulere Local Government on the Mainland of Lagos State, Nigeria. Through a structured questionnaire, data were collected and with the help of SPSS, analysis was made using both descriptive and inferential statistics. The results of the regression analysis revealed that all four null hypotheses tested were rejected, which shows that consumer choice of branded product to some extent depends on brand image. |
| format | Article |
| id | doaj-art-5a549e8a362e45b294c0f6f3d8bf1987 |
| institution | DOAJ |
| issn | 1728-2667 2079-908X |
| language | deu |
| publishDate | 2019-06-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj-art-5a549e8a362e45b294c0f6f3d8bf19872025-08-20T03:19:20ZdeuTaras Shevchenko National University of KyivВісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2019-06-013204283410.17721/1728-2667.2019/204-3/4Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk MarketP. Ladipo0O. Akeke1PhD, Associate Professor, Department of Business Administration, Faculty of Management Sciences, University of Lagos, Lagos, NigeriaDoctoral Student, Department of Business Administration, Faculty of Management Sciences, University of Lagos, Lagos, NigeriaThe study seeks to investigate the impact of brand image on consumer choice of branded products in Nigeria automobile market, focusing on (belief, assessment and satisfaction) of measuring brand image. A sample of 400 respondents was selected using convenience sampling method in Surulere Local Government on the Mainland of Lagos State, Nigeria. Through a structured questionnaire, data were collected and with the help of SPSS, analysis was made using both descriptive and inferential statistics. The results of the regression analysis revealed that all four null hypotheses tested were rejected, which shows that consumer choice of branded product to some extent depends on brand image.http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2019/10/204-28-34.pdf |
| spellingShingle | P. Ladipo O. Akeke Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| title | Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market |
| title_full | Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market |
| title_fullStr | Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market |
| title_full_unstemmed | Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market |
| title_short | Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market |
| title_sort | impact of brand image on car buyers choice of branded products in high risk market |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2019/10/204-28-34.pdf |
| work_keys_str_mv | AT pladipo impactofbrandimageoncarbuyerschoiceofbrandedproductsinhighriskmarket AT oakeke impactofbrandimageoncarbuyerschoiceofbrandedproductsinhighriskmarket |