Impact of Brand Image on Car Buyers' Choice of Branded Products in High Risk Market
The study seeks to investigate the impact of brand image on consumer choice of branded products in Nigeria automobile market, focusing on (belief, assessment and satisfaction) of measuring brand image. A sample of 400 respondents was selected using convenience sampling method in Surulere Local Gover...
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| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2019-06-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2019/10/204-28-34.pdf |
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