Meeting people where they are: leveraging influencers’ social capital and trust to promote safer behaviours
The newfound authority of social media ‘Content Creators’ or ‘Influencers’ (hereon referred to as influencers) have changed the media landscape in a short space of time. Undoubtedly, ‘trendsetters’ have existed for eons, as have people that commanded a following and influenced those around them; lea...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Health Literacy and Communication Open |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/28355245.2024.2350155 |
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