Innovative aspects of customer relationship management in an ecosystem marketing environment
Introduction. In the context of rapid digital transformation and increasing market competition, there is a growing need to find innovative tools for managing customer relationships and enhancing their loyalty. Ecosystem-based companies that offer integrated product and service packages demonstrate h...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
North Caucasus Federal University
2025-07-01
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| Series: | Вестник Северо-Кавказского федерального университета |
| Subjects: | |
| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/2991 |
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