REVEALING STRATEGIC GROUPING BARRIERS OF RETAIL TRADE ENTERPRISES

Segmentation of competitors by revealing and ranging strategic grouping barriers of the retail trade enterprises with food products is considered.

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Bibliographic Details
Main Author:	Oksana V. KHLOPENKO
Format:	Article
Language:	Russian
Published:	Don State Technical University 2010-10-01
Series:	Advanced Engineering Research
Subjects:	strategic segmentation strategic grouping barriers competitive advantage questionnaire survey ranging concordance coefficient.
Online Access:	https://www.vestnik-donstu.ru/jour/article/view/1064
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