Text Mining for Consumers’ Sentiment Tendency and Strategies for Promoting Cross-Border E-Commerce Marketing Using Consumers’ Online Review Data
With the rapid advancement of information technology and the increasing maturity of online shopping platforms, cross-border shopping has experienced rapid growth. Online consumer reviews, as an essential part of the online shopping process, have become a vital way for merchants to obtain user feedba...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/125 |
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