The role of a blue ocean strategy on performance evaluation
This paper develops a balanced scorecard (BSC) in order to prepare a comprehensive tool for performance evaluation. In this way, an experimental test is conducted in the Resorts of Ramsar Green City located in the north of Iran, in which the factors of a blue ocean strategy influence on the dimensio...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-08-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_232.pdf |
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