Prediction of customer engagement behaviour response to marketing posts based on machine learning
With the prevalence of social media platforms, the way customers engage with brands has greatly been altered. Choosing appropriate social media marketing strategies to stimulate customer engagement in different forms is an important issue. In order to better understand customer behaviours in the soc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2021-10-01
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| Series: | Connection Science |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/09540091.2021.1912710 |
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