A Decade of Innovation: A Bibliometric Analysis of Advergames and Gamification in Tourist Destinations
This study presents a comprehensive bibliometric analysis of the research landscape surrounding advergames and gamification in tourist destinations over the past decade. By analyzing 623 scholarly publications indexed in the Web of Science (WoS) database, this study identifies key trends, thematic c...
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| Main Authors: | Islam Abusharieh, Carla Ruiz Mafe, Inés Küster |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/1/34 |
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