A Decade of Innovation: A Bibliometric Analysis of Advergames and Gamification in Tourist Destinations

This study presents a comprehensive bibliometric analysis of the research landscape surrounding advergames and gamification in tourist destinations over the past decade. By analyzing 623 scholarly publications indexed in the Web of Science (WoS) database, this study identifies key trends, thematic c...

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Bibliographic Details
Main Authors: Islam Abusharieh, Carla Ruiz Mafe, Inés Küster
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/20/1/34
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