Research on the influencing mechanism of enterprises’ adoption intention toward blockchain-based food safety traceability systems: a UTAUT model perspective

Amid growing public concerns over food safety, blockchain-based traceability systems have emerged as a transformative solution. However, their widespread implementation critically depends on organizational adoption willingness. This study bridges a significant research gap by investigating the multi...

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Bibliographic Details
Main Authors: Jiandong Zhang, Ziyun Cao, Xiaoyu Qu
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-08-01
Series:Frontiers in Sustainable Food Systems
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2025.1637246/full
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