Social Media Adoption in the Marketing Strategy of Radiant Buket SME: A UTAUT Model Approach
The advancement of digital technology has encouraged SMEs to adopt social media as part of their marketing strategies to enhance customer engagement and expand market reach. This study aims to analyze the factors influencing social media adoption by Radiant Buket SME using the Unified Theory of Acce...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Islamic University of Indragiri
2025-07-01
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| Series: | Sistemasi: Jurnal Sistem Informasi |
| Subjects: | |
| Online Access: | https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/5330 |
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