Considering the ethical aspects of artificial intelligence application from the consumer perspective

Considering the ethical aspects of artificial intelligence application from the consumer perspective

Artificial intelligence (AI) uses large datasets to "train" algorithms that make autonomous decisions, leading to significant changes across fields, including digital marketing and personalized advertising. Given AI's growing importance for business and society, ethical concerns, part...

Full description

Saved in:
Bibliographic Details
Main Authors: Jovanka Vukmirović, Lola Maričić, Selena Stanojevic, Aleksandra Vukmirović, Ivan Mandić
Format: Article
Language:English
Published: Toplica Academy of Applied Studies, Department of Business Studies Blace 2025-01-01
Series:BizInfo
Subjects:
artificial intelligence
digital marketing
personalized advertising
ethical aspects
Online Access:https://bizinfo.edu.rs/index.php/bizinfo/article/view/381
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://bizinfo.edu.rs/index.php/bizinfo/article/view/381

Similar Items