The Dimensional Structure of Tourism Festival and Special Event Innovation and Their Impacts on Tourists’ Behavioral Intentions
The tourism festival and special event innovation are the important factors influencing the creation of superior value, the achievement of customer loyalty, and profitable growth. Based on the perspective of product supply and consumer demand integration analysis, this paper constructed an integrate...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2022/1154295 |
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