PRINCIPLES AND MODELS OF CONSUMER SEGMENTATION IN THE BANKING PRODUCTS AND SERVICES MARKET

PRINCIPLES AND MODELS OF CONSUMER SEGMENTATION IN THE BANKING PRODUCTS AND SERVICES MARKET

The process of segmenting consumers ofbanking products and services connects withconducting marketing research. In the processof customer segmentation it is necessary to identify the factors that affect them. Identifi cation of competitive and consumer factors, in particular, is necessary for marketi...

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Bibliographic Details
Main Author: Andrey V. Tsarev
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
Subjects:
сегментация
целевой маркетинг
банковские продукты и услуги
стратегия охвата сегмента
модель сег ментации
segmentation
target marketing
banking products and services
the strategycoverage segment segmentation model
Online Access:https://statecon.rea.ru/jour/article/view/655
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