Applying the Goal Framing Theory to investigate purchase intention towards eco-friendly hotels

Applying the Goal Framing Theory to investigate purchase intention towards eco-friendly hotels

Extensive research in the hospitality sector has investigated the numerous factors influencing consumers’ green consumption behavior in various countries. However, there is a limited number of studies that apply the Goal Framing Theory (GFT) to explain eco-friendly behavior. This study aims to ident...

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Bibliographic Details
Main Authors: Van Hao Hoang, Thi Phuong Nga Nguyen, Duy Quang Phan
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-02-01
Series:Innovative Marketing
Subjects:
eco-friendly hotel
Goal Framing Theory
purchase intention
purchase motivation
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21678/IM_2025_01_Hoang.pdf
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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21678/IM_2025_01_Hoang.pdf

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