Evaluation of an Influencer Campaign on Social Media Targeting Young E-scooter Users

This study evaluates the effect of an influencer campaign on e-scooter risk behavior among adolescent e-scooter users in Norway. The analysis shows no statistical differences in self-reported risk behaviors (dual riding, riding under the influence and mobile phone use) among respondents who had seen...

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Bibliographic Details
Main Authors: Aslak Fyhri, Vibeke Milch, Ingunn Ellis, Katrine Karlsen
Format: Article
Language:English
Published: Findings Press 2023-03-01
Series:Findings
Online Access:https://doi.org/10.32866/001c.71347
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