Determines factors of cultural city brand equity: from the perspective of a city’s integration with residents
The city brand, a vital strategic asset, leverages a city’s unique qualities to enhance attractiveness, with a rising interest in using the cultural city as a distinct brand type. Residents, as the most significant stakeholders, play a crucial role in promoting the city’s image and branding. This st...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Journal of Asian Architecture and Building Engineering |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/13467581.2024.2445589 |
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