Impact of a mass media campaign on participation rates in a National Bowel Cancer Screening Program: a field experiment

Objectives and design This field experiment aimed to compare bowel cancer screening participation rates prior to, during and after a mass media campaign promoting screening, and the extent to which a higher intensity campaign in one state led to higher screening rates compared with another state tha...

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Bibliographic Details
Main Authors: Sarah J Durkin, Kate Broun, Matthew J Spittal, Melanie A Wakefield
Format: Article
Language:English
Published: BMJ Publishing Group 2019-02-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/9/1/e024267.full
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