Electronic commerce patterns in Europe: Cluster analysis of online shopping intensity
Electronic shopping represents a key segment of the digital economy, changing consumer habits and becoming a significant driver of economic development. The development of digital technologies and increased connectivity have contributed to the rapid growth of electronic commerce, but its intensity v...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2025-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2025/0354-34712501005B.pdf |
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