The influence of performance expectancy, hedonic motivation, and effort expectancy on mobile augmented reality habits
The growing use of mobile augmented reality in gaming, e-commerce, education, and social media has influenced user interactions with digital material. The purpose of this study is to assess the technological acceptability and learning transfer theories in India among Gen Z and Millennial smartwatch...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-05-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22199/IM_2025_02_Prabhavathy.pdf |
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