Visual metaphors in current Chinese ideological promotion: a multimodal analysis of public service advertisements
This study investigates the strategic use of multimodal metaphors in Public Service Advertisements (PSAs) that promote Core Socialist Values (CSVs) in China, exploring how these metaphors engage audiences and facilitate ideological internalization. Through qualitative and quantitative analysis of 57...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Arts & Humanities |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311983.2025.2480883 |
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