Sales Segmentation Analysis of Tobacco Products Using the K-Means Clustering Method

Sales Segmentation Analysis of Tobacco Products Using the K-Means Clustering Method

Technological advancements have encouraged businesses to optimize data utilization, including in sales analysis. This study analyzes sales transaction data of tobacco products at Tobacco Shop Taste using the K-Means Clustering method. By implementing the Cross-Industry Standard Process for Data Mini...

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Bibliographic Details
Main Authors: Yance Sonatha, Aldo Erianda, Redhatul Fitri
Format: Article
Language:English
Published: Fakultas Teknik Universitas Negeri Padang 2025-05-01
Series:Invotek: Jurnal Inovasi Vokasional dan Teknologi
Subjects:
k-means clustering
sales analysis
product segmentation
data mining
stock management
Online Access:http://invotek.ppj.unp.ac.id/index.php/invotek/article/view/1221
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http://invotek.ppj.unp.ac.id/index.php/invotek/article/view/1221

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