Identifying Factors Motivating Users to Post Reviews on Online Travel Review Platforms: A Factor Analysis Study
This research paper aims to identify the factors motivating users to post reviews on online travel review platforms (OTRPs). A non-probabilistic sampling technique, purposive sampling, was employed for data collection. Exploratory Factor Analysis (EFA) was conducted on a dataset of 1,313 observation...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Guadalajara
2025-01-01
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| Series: | Mercados y Negocios |
| Subjects: | |
| Online Access: | https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7765 |
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