Consumer boycotts of foreign products: a metric model
Even if reactions to foreign goods are measured by means of various conceptual structures, few studies approach the question from the point of view of boycotts. Responding to this scarcity and with the aid of netnography, this study examines antecedents of consumer boycotts of foreign goods. The...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2013-06-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1215 |
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