Analyzing Tourism Brand Loyalty and E-Marketing Development in Bali, Indonesia
This study is aimed at determining the factors that lead to long-term brand loyalty among tourists visiting tourist destinations and the effectiveness of e-marketing measures in developing tourism in Bali. It specifically looked at four aspects, including service quality, brand image, brand awarene...
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Main Authors: | I Made Bayu Wisnawa, I Nengah Subadra, I Wayan Kartimin, I Nengah Aristana, I Wayan Arsawan, Ni Made Hartini |
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Format: | Article |
Language: | English |
Published: |
Qubahan
2023-11-01
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Series: | Qubahan Academic Journal |
Subjects: | |
Online Access: | https://journal.qubahan.com/index.php/qaj/article/view/190 |
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