Analyzing Tourism Brand Loyalty and E-Marketing Development in Bali, Indonesia

Analyzing Tourism Brand Loyalty and E-Marketing Development in Bali, Indonesia

This study is aimed at determining the factors that lead to long-term brand loyalty among tourists visiting tourist destinations and the effectiveness of e-marketing measures in developing tourism in Bali. It specifically looked at four aspects, including service quality, brand image, brand awarene...

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Bibliographic Details
Main Authors: I Made Bayu Wisnawa, I Nengah Subadra, I Wayan Kartimin, I Nengah Aristana, I Wayan Arsawan, Ni Made Hartini
Format: Article
Language:English
Published: Qubahan 2023-11-01
Series:Qubahan Academic Journal
Subjects:
brand loyalty
brand image
brand awareness
customer satisfaction
e-marketing
Online Access:https://journal.qubahan.com/index.php/qaj/article/view/190
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https://journal.qubahan.com/index.php/qaj/article/view/190

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