Comparing the Impact of Virtual Reality and Two-Dimensional Advertising on Flow Experience and Purchase Intention Among Sports Product Customers
Purpose: The recent advancements in technology have significantly transformed the way people interact with and perceive both physical and virtual environments. Virtual reality has emerged as a pivotal technology in this ongoing transformation. The purpose of this study was to identify the impact of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2024-09-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_3352_28a81cd643189779f8dea2ece5d165a4.pdf |
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