Bricks and Mortar Assets: Implications for Media Firm Resiliency and Sustainability
This article explores how the distribution and sales value chain on media firms changed with the development of the internet and digital operations and why shifts in approaches to real property have occurred in both legacy and digital media It reveals that choices regarding bricks and mortar assets...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2025-06-01
|
| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/52110 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849334246233079808 |
|---|---|
| author | Robert-G. Picard |
| author_facet | Robert-G. Picard |
| author_sort | Robert-G. Picard |
| collection | DOAJ |
| description |
This article explores how the distribution and sales value chain on media firms changed with the development of the internet and digital operations and why shifts in approaches to real property have occurred in both legacy and digital media It reveals that choices regarding bricks and mortar assets are deeply affected by operational needs, strategic choices, and company ownership. The article provides evidence that decisions regarding bricks and mortar assets have affected resiliency and sustainability, that a dichotomous view of the value of bricks and mortar assets cannot be universally applied in the digital environment, and that the idea that digital firms eschew such investments is not supported.
|
| format | Article |
| id | doaj-art-525bb7e48bf043cda1bed51609310f9b |
| institution | Kabale University |
| issn | 2386-7876 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Universidad de Navarra |
| record_format | Article |
| series | Communication & Society (Formerly Comunicación y Sociedad) |
| spelling | doaj-art-525bb7e48bf043cda1bed51609310f9b2025-08-20T03:45:36ZengUniversidad de NavarraCommunication & Society (Formerly Comunicación y Sociedad)2386-78762025-06-0138110.15581/003.38.1.031Bricks and Mortar Assets: Implications for Media Firm Resiliency and SustainabilityRobert-G. Picard0Reuters Institute, University of Oxford, United Kingdom This article explores how the distribution and sales value chain on media firms changed with the development of the internet and digital operations and why shifts in approaches to real property have occurred in both legacy and digital media It reveals that choices regarding bricks and mortar assets are deeply affected by operational needs, strategic choices, and company ownership. The article provides evidence that decisions regarding bricks and mortar assets have affected resiliency and sustainability, that a dichotomous view of the value of bricks and mortar assets cannot be universally applied in the digital environment, and that the idea that digital firms eschew such investments is not supported. https://revistas.unav.edu/index.php/communication-and-society/article/view/52110Real assetspropertyresiliencysustainabilitybricks and mortar |
| spellingShingle | Robert-G. Picard Bricks and Mortar Assets: Implications for Media Firm Resiliency and Sustainability Communication & Society (Formerly Comunicación y Sociedad) Real assets property resiliency sustainability bricks and mortar |
| title | Bricks and Mortar Assets: Implications for Media Firm Resiliency and Sustainability |
| title_full | Bricks and Mortar Assets: Implications for Media Firm Resiliency and Sustainability |
| title_fullStr | Bricks and Mortar Assets: Implications for Media Firm Resiliency and Sustainability |
| title_full_unstemmed | Bricks and Mortar Assets: Implications for Media Firm Resiliency and Sustainability |
| title_short | Bricks and Mortar Assets: Implications for Media Firm Resiliency and Sustainability |
| title_sort | bricks and mortar assets implications for media firm resiliency and sustainability |
| topic | Real assets property resiliency sustainability bricks and mortar |
| url | https://revistas.unav.edu/index.php/communication-and-society/article/view/52110 |
| work_keys_str_mv | AT robertgpicard bricksandmortarassetsimplicationsformediafirmresiliencyandsustainability |