Bricks and Mortar Assets: Implications for Media Firm Resiliency and Sustainability
This article explores how the distribution and sales value chain on media firms changed with the development of the internet and digital operations and why shifts in approaches to real property have occurred in both legacy and digital media It reveals that choices regarding bricks and mortar assets...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2025-06-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/52110 |
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