Sustainability and Fashion Brand Communication on Instagram: An analysis beyond engagement

The purpose of this research is to understand how the most sustainable fashion brands, according to five corporate sustainability rankings, use Instagram to disseminate messages related to the field of sustainability, as well as how such communications are received by their followers, not only in t...

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Bibliographic Details
Main Authors: Álvaro Luna-García, Miguel-Ángel Martín-Cárdaba, Rafael Carrasco-Polaino, Ernesto Villar-Cirujano
Format: Article
Language:English
Published: Universidad de Navarra 2025-05-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/51546
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