PENGARUH PROMOSI, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BATIK TENUN IKAT (Studi Kasus CV Paradila Parengan Maduran)

This study aims to determine the effect of Promotion, Brand Image and Product Quality on Purchasing Decisions of woven batik. The pupulation in this study is a questionnaire calculation report. This study uses the 2015-2019 observation period. With purposive sampling technique with 75 respondents su...

Full description

Saved in:
Bibliographic Details
Main Authors: Bayu Sentosa, Muafiyatin Nur Tsalisah
Format: Article
Language:Indonesian
Published: Universitas Islam Darul Ulum 2021-10-01
Series:Journal of Management and Accounting
Subjects:
Online Access:https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/2638
Tags: Add Tag
No Tags, Be the first to tag this record!