Insights Into Food Buying Decision
This study aims to investigate the process of consumer purchasing decisions for food products, focusing on the roles of price, emotion, packaging, and labeling. Consumer decisions involve recognizing a need, seeking information, evaluating alternatives, making the purchase, and post-purchase evaluat...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2024-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://eia.feaa.ugal.ro/images/eia/2024_3/Stoica_et_al.pdf |
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