Legitimacy Strategies for Communicating Corporate Activities Using Symbolic Value
The objective of this paper was to identify the strategies for the use of symbols as communication tools by senior corporate executives in the era of a sudden change in the environment related to the outbreak of the COVID-19 pandemic. While it has been proved that the leadership style (whose part is...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-12-01
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| Series: | Economics and Culture |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jec-2024-0026 |
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| Summary: | The objective of this paper was to identify the strategies for the use of symbols as communication tools by senior corporate executives in the era of a sudden change in the environment related to the outbreak of the COVID-19 pandemic. While it has been proved that the leadership style (whose part is to be informative) was affected by the pandemic it can be assumed that the effects of the pandemic can be found in CEO letters. The authors aim at examining to what extent the legitimacy context established by the legitimising CEO messages describing corporate activities and their results can be shaped by symbols embedded in the messages. Symbols understood as textual signs are used in such a way that labels and categories created by symbols have meaning in social interaction and when being intentionally selected enable necessary legitimacy. From the point of view presented in the paper, it is important to acknowledge that symbols facilitate interactions between organisational actors which may be strengthened depending on which form of value (ideological, comparative, isomorphic) symbols imply. |
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| ISSN: | 2256-0173 |