Research on the driving mechanism of tourists’ ecological protection behavior in intangible cultural heritage sites

Despite the increasing focus on intangible cultural heritage tourism, there is a lack of research on the ecological protection behaviors of tourists in these contexts. With UNESCO’s continuous refinement of the World Heritage system, intangible cultural heritage has gradually become a focal point fo...

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Bibliographic Details
Main Authors: Wei Zhang, Hao Ran
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-12-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1514482/full
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